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Offloading the Core: Exploring Network Outsourcing

Should established telecoms operators follow the attackers’ lead and outsource their networks? Vise-like market pressure and a growing network services industry are compelling operators to significantly reduce their costs. A new approach to outsourcing is placing many on the path to achieving the savings that the market demands. (9/3/2008)

Building the Web 2.0 Enterprise: McKinsey Global Survey Results

Companies have adopted more Web 2.0 tools this year than in 2007 and are using them for higher-value purposes, according to McKinsey's second annual survey on the business use of Web 2.0 technologies. Some 21 percent of the respondents are very satisfied with the way their companies use Web 2.0 tools, which are changing management practices and even organizational structures. Other companies report that the barriers to adopting Web 2.0 tools include management's inability to grasp their potential financial returns, unresponsive corporate cultures, and less-than-enthusiastic leadership. (9/3/2008)

Broadband unbound: Assessing HSDPA Wireless Opportunities

The expected widespread adoption of wireless broadband could bring both a new revenue opportunity and potential business challenges. To better understand the prospects for HSDPA wireless broadband, McKinsey & Company analyzed recent international launches. Find out more as we investigate the prospects for having broadband anywhere with HSDPA. (8/27/2008)

Small Business, Big Payoff: Cracking the SMB Segment

The diversity of the small and medium business (SMB) landscape has proven to be a challenge for telecoms operators. Given its potential, telcos should see serving the SMB segment as an opportunity, not a threat. They should rethink their segmentation based on customer requirements, define an appropriate channel landscape to serve more exacting demands cost-effectively, and “grow” a lean backbone while satisfying shared sales and service needs. (8/20/2008)

 Interviews

Channel (R)evolution - Branding, Technology, and the Reinvention of Retail

freenet AG is one of Germany’s leading Internet and telecommunications providers. To understand how freenet views the future of channel marketing, we spoke to Dr. Jens Gerhardt, freenet's Director of Retail Sales. (8/27/2008)

 External Research

Ovum: Mobile broadband revolution in Asia-Pacific

Mobile broadband is revolutionising broadband access across Asia-Pacific in developed and emerging markets. It is meeting pent-up broadband demand while being marketed as both a fixed line replacement, and as a personal and mobile broadband experience. Focusing on consumers and 3G-based technologies, Ovum Research discusses the mobile broadband revolution and how operators should position their offerings. (7/2/2008)

 Analysis

McKinsey's Operations Quick Diagnostics

With changed market dynamics, operators face the challenge to transform their operating model towards lean. As markets shift and splinter with the onset of maturity, many companies are looking for better ways in which to attract and retain customers and how to reach operational excellence. McKinsey & Company's Operations Quick Diagnostics is a tool that can be used to make a quick assessment of the operating model and to get an overview of potential improvement areas. It covers information on overarching financial and operative performance as well as on the operating model. (6/7/2006)

 Community

Offloading the Core: Exploring Network Outsourcing

In the case of IT outsourcing, it is not the core competency of most firms and it makes sense. But Network management is core competency of large Telecoms and in many cases differentiating and very critical factor. So why would an established Telecom firm outsource this?
 Publications

'RECALL No4 - Customer Lifecycle Management

The fourth issue of ’Recall, McKinsey's publication that provides marketing and sales insights for executives and board members in the telecommunications industry focuses on Customer Lifecycle Management (CLM) and the evolving role it plays in telecommunications. CLM has been the cornerstone of competitive advantage among telecoms and has maintained this status in a time of increasing saturation. As a practice, CLM has endured for many years, but the potential it holds for many organizations has yet to be fully tapped. Let’s face it. CLM is hard work, and it lacks the “flash” and glamour of advertising. Its payoff, however, is indisputable, as it drives value like few other instruments. In telecommunications, CLM is not just a “job to be done.” It’s the way we run our business. It’s part of our organizational DNA. (2/17/2008)

 
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