The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands. 2., revised Edition - November 2008
Welcome to the new issue of McKinsey's RECALL, a publication for leaders in the telecommunications industry. This issue focuses on cost management. Globally, most operators are adjusting their expenditure levels – not only to respond to the current economic situation, but also to align their operating models and cost baselines to better compete in an increasingly demanding and margin-stressed industry. In our earlier issue on operational transformation, we discussed the importance of taking an end-to-end view and simplifying operations – and how this enhances customer experience. Our current focus is not a departure from but an extension of this, as we take a more functional look into cost management.
